Ditch the piggy bank, grow your future
Services
Client
Year
Software
Challenge
Bitcoin Well, a Canadian platform for buying and selling cryptocurrency, wanted to create an engaging animation that highlighted the benefits of their Bitcoin Savings Plan compared to traditional savings options like TFSAs.
The challenge was to educate potential customers about the potential for long-term growth with Bitcoin and encourage them to adopt a “set it and forget it” approach to Bitcoin investing.
Goal
To educate potential customers about Bitcoin's long-term growth potential and encourage a "set it and forget it" investment approach, I created a visually compelling motion graphics animation using Adobe After Effects.
This animation showcased the potential for significantly higher returns with Bitcoin compared to traditional TFSA savings accounts. Employing a side-by-side comparison with real-world data, it highlighted the user-friendly features of Bitcoin Well’s Savings Plan, including automatic purchases and security. Additionally, the animation went beyond pure numbers to connect with viewers by focusing on the potential lifestyle improvements associated with Bitcoin’s growth.
Grow Your Future Faster.
Result
The Bitcoin Savings Plan animation, with its engaging visuals, clear messaging, and real-world data comparison, resonated with potential customers.
By showcasing the potential for significantly higher returns with Bitcoin compared to a TFSA, the animation effectively communicated the benefits of Bitcoin Well’s Savings Plan. It also highlighted the user-friendliness of the platform. This contributed to increased brand awareness for Bitcoin Well and drove user acquisition for their Bitcoin Savings Plan.