Services
Client
Aura Skincare
Year
2022
Software
Unreal Engine 5, Cinema 4d, After Effects, illustrator, Photoshop
Challenge
Discerning women today seek luxurious skincare solutions that prioritize gentle, effective formulas with natural ingredients.
However, navigating a market saturated with harsh chemicals and artificial ingredients can be daunting.
Goal
To establish Aura as a leader in natural luxury skincare, we propose crafting a captivating brand identity with an elegant, botanical logo and soft, nature-inspired colors.
High-quality packaging with tactile textures will complete the luxurious feel. Stunning visuals showcasing the cream’s texture and application, alongside close-up ingredient shots and benefits, will form captivating marketing materials.
Result
The captivating brand identity and marketing strategy crafted for Aurora Skincare aimed to elevate their position in the natural luxury skincare market. By understanding the desires of discerning women seeking gentle, effective formulas with natural ingredients, the strategy focused on three key elements:
The overall goal was to not only increase brand awareness and perception but also drive sales and build customer loyalty. By crafting a compelling brand identity and user-friendly online experience that highlighted the transformative power of natural ingredients, Aurora could establish itself as a leader in the natural luxury skincare market.