Bitcoin Well, a Canadian platform for buying and selling Bitcoin, needed a clear and engaging way to explain their e-Transfer service. They aimed to break away from traditional explanations and target a younger audience interested in a secure and convenient way to invest in Bitcoin.
Services
Client
Year
Software
Challenge
Bitcoin Well, a Canadian platform for buying and selling Bitcoin, needed a clear and engaging way to explain their e-Transfer service.
They aimed to break away from traditional explanations and target a younger audience
interested in a secure and convenient way to invest in Bitcoin.
Goal
My goal was to create a captivating motion graphics animation that would simplify the process of buying Bitcoin using Bitcoin Well’s e-Transfer service. The animation needed to be informative, visually engaging, and specifically highlight the benefits of using e-Transfer:
- Speed and Convenience: Emphasize the ability to buy Bitcoin instantly directly through e-Transfer, eliminating the need for pre-funding an account.
- Security: Underscore the secure nature of using Bitcoin Well’s platform for transactions and the recommendation to use a non-custodial wallet for maximum security.
Solution
I developed a dynamic motion graphics animation that visually represented the step-by-step process of using Bitcoin Well's e-Transfer service to purchase Bitcoin.
The animation leveraged clear and concise visuals and text overlays to guide viewers through each step, demonstrating how to use the e-Transfer interface. Smooth transitions and a modern visual style kept viewers engaged and made the animation enjoyable to watch. This engaging format simplified a multi-step financial process into easily digestible steps, making it easier for viewers to understand and retain the key steps involved in using Bitcoin Well’s e-Transfer service for Bitcoin purchases.
To further enhance user understanding and engagement, I also created a comprehensive infographic that visually promoted the key benefits of using Bitcoin Well’s e-Transfer service: Cost, Speed, and Security.
